我們身處在一個(gè)日新月異的時(shí)代，當(dāng)信息媒體上充斥著“創(chuàng)業(yè)英雄”們的生動(dòng)形象，當(dāng)“互聯(lián)網(wǎng)+”概念令人毫無(wú)防備又突如其來(lái)。如果你也是一名“在路上”的創(chuàng)業(yè)者，你對(duì)將要從事的創(chuàng)業(yè)項(xiàng)目有全面的理解么？你對(duì)開拓的業(yè)務(wù)已擁有了清晰的商業(yè)模型么？你對(duì)今后的創(chuàng)業(yè)道路有明確的趨勢(shì)判斷么？一個(gè)“菜鳥級(jí)”的創(chuàng)業(yè)者往往會(huì)忽視這一系列重要問題。然而，不論是Jeff Bezos（亞馬遜創(chuàng)始人），還是馬云（阿里巴巴創(chuàng)始人），他們的成功經(jīng)歷告訴我們：作為成功的創(chuàng)業(yè)者，無(wú)不是花費(fèi)了數(shù)月乃至更長(zhǎng)的時(shí)間來(lái)完善自己的創(chuàng)業(yè)想法。而蘊(yùn)含其中的“黃金定律”是：良好的開端是成功的一半，如欲取得成功，減少無(wú)謂的風(fēng)險(xiǎn)，就要完善創(chuàng)業(yè)理念。對(duì)創(chuàng)業(yè)者而言，完善的創(chuàng)業(yè)理念不僅有助于項(xiàng)目發(fā)展和企業(yè)成長(zhǎng)，更有助于打動(dòng)投資人，獲取外部資金支持。在初創(chuàng)期，資金對(duì)于項(xiàng)目和企業(yè)的重要性不言而喻。如何讓潛在投資者理解并接受創(chuàng)業(yè)理念對(duì)成功吸引投資更具現(xiàn)實(shí)意義。本次體驗(yàn)課堂將模擬“電梯游說”(elevator pitch)的方式，讓大家現(xiàn)場(chǎng)體驗(yàn)創(chuàng)業(yè)理念闡述過程，學(xué)習(xí)提升實(shí)踐技能。歡迎各界精英蒞臨參加，體驗(yàn)國(guó)際MBA課程風(fēng)采。
時(shí)間：2015年7月12日（周日）13:30-16:00
地點(diǎn)：上海市中山北一路369號(hào)上海財(cái)經(jīng)大學(xué)金融實(shí)驗(yàn)室講座議程13:30-14:00 簽到
14:00-15:30 講座15:30-16:00 國(guó)際MBA項(xiàng)目介紹及答疑
主講人Prof. Greg Hoffmann
講師Prof. Greg Hoffmann has had an extensive career in law and business. His executive experience includes brand management and licensing, retail, book and magazine publishing, animation production and product development. While he was a co-owner and CEO, his companies achieved over $1B in lifetime retail sales and received numerous awards for entrepreneurship in the United States. Prof. Hoffmann also practiced law for over 25 years in various state and federal courts throughout the United States and in the EU. He’s now teaching in iMBA program of Shanghai University of Finance and Economics and Webster University.
